DechkoTzar came about a small series of t-shirts for the band Red Zmaja, in 2001. With the big success of the concept, what followed was the creation of one of the first local t-shirt brands in Serbia. Always in limited edition series, the accent is primarily on excellence in design, quality, outstanding printing solutions, and original packaging.

DechkoTzar is not a superhero, he is just a regular guy representing Belgrade at it’s core.

In 2013 a specifically designed collection called DechkoTzar for Belgrade became the official Belgrade souvenir.

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DechkoTzar je nastao kao serija majica za bend Red Zmaja 2001. godine kao ideja da se u Srbiji pokrene pravi lokalni t-shirt brend. Bez pretenzija ka masovnoj proizvodnji, u limitiranim serijama, akcenat je uvek bio na dobrim dizajnerskim rešenjima, kvalitetnim majicama, izuzetnoj sito štampi i orginalnim pakovanjima.

DechkoTzar nije super heroj, on je običan momak koji gaji dobre vrednosti i predstavlja Beograd u najboljem svetlu.

Specijalno dizajnirane majice iz kolekcije DechkoTzar za Beograd su i zvaničan beogradski suvenir.